Tutta Vita – Project Rachele Gatti
Design Responsibilities
LOGO | BRANDING | UI/UX DESIGN | WEB DESIGN & DEVELOPMENT | WIREFRAME & PROTOTYPE
Software Used
ADOBE ILLUSTRATOR | ADOBE XD | WORDPRESS
Assets Created
LOGO | BRANDING ASSETS | WEBSITE PROTOTYPE | WEBSITE DESIGN
Company Background
Rachele Gatti is an Italian actress who needed a simple logo and branding package as well as an online CV and portfolio. She needed a place for talent agents and directors to be able to find her, download her CV, see her YouTube samples and a place for her to be able to write a blog.
Objective
I was approached by Giulio Palmadori of Tutta Vita Creative Agency in Bologna, Italy, and initially contracted to develop a logo and branding package, as well as to design a responsive website to house his client, Rachele Gatti’s portfolio and CV. Design considerations were that her website needed to be simple and easy to navigate, it needed a Video gallery, image gallery, a blog and the ability to download a CV. Upon completion of the design aspects of the project, I was also commissioned to begin the development phase of Rachele’s WordPress website, using the Elementor template as well as basic HTML and CSS.
Target audience
- Italian speakers (predominately)
- Talent agents
- Looking for acting and singing talent
- Need easy, hassle-free and streamlined access to most important assets such as CV
- Want to see the talent in action
Insight
Rachele is an Italian actress and singer looking to attract auditions and roles, while also gaining the attention of talent agencies for representation. She has started producing and posting YouTube videos to demonstrate her talents and to get hired for roles. She is sophisticated and professional in her style and portrayal of herself professionally and has a strong affinity for musical roles.