Shakti Mat Canada Shopify eCommerce Store

Design Responsibilities

UI/UX DESIGN  |  WEB DESIGN & DEVELOPMENT |  ADVERTISING

Software Used

ADOBE ILLUSTRATOR  |  ADOBE PHOTOSHOP  |  SHOPIFY

Assets Created

SOCIAL MEDIA POSTS  |  E-COMMERCE WEBSITE  |  PARTNER PROGRAM LOOKBOOK |  WHOLESALER WELCOME BOOKLET

Company Background

Shakti Mat Canada is an e-commerce store that imports and sells acupressure mats within Canada. Their mission is for everyone in the world to have access to health and wellbeing tools that suited them best and they hoped that acupressure mats could be one such tool. With a strong emphasis on community, collaboration and female empowerment, Shakti Mat Canada their high-quality products are made by hand by their Shakti-owned Gratitude Factory in Varanasi, India where they employ women, give them fair wages, meals, access to medical care for them and their families and also sponsor their girls to go to school.

Objective

In order to sell products online to the Canadian market, Shakti Mat Canada needed a website that would be able to showcase products and information, offer downloadable materials and also process payments and refunds, while being able to navigate the shipping challenges as well. Branding and logos were already provided. Website needed to be clean, easy to navigate and easy for their customers to find the appropriate mat, purchase it and have their shipping information captured for seamless order fulfillment.

Target audience

• 25-55
• Women
• Interested in health-conscious lifestyles
• Chronic pain and discomfort in the body
• Anxiety and high stress
• $45,000+/year
• Athletes and gym-enthusiasts
• Enthusiastic about finding new tools that actually work
• Value self-care
• Primary spender or has the freedom to make pleasure spending decisions freely

Brand voice

• Inspirational
• Inclusive
• Friendly
• Supportive
• Passionate
• Excited
• Adaptable
• Flexible

Insight

Shakti Mat Canada aims to drive visitors to learn about the benefits of acupressure mats, buy their own acupressure mat, buy an acupressure mat for a loved one and learn how to use their acupressure mat in order to get the most value. Shakti Mat Canada is interested in promoting wellbeing through the use of acupressure mats so they offer information, how-to manuals and sample routines to help educate ALL acupressure mat users (any brand) on how to use their mat for the best results. They strive to make a difference in helping promote positive self-care practices, effective stress-management techniques and empowering people around the world to take an active part in their preventative health-care.