Breathe Magazine

Breathe Magazine

Design Responsibilities

Logo & brand package, Magazine layout and print

Company Background

Yoga travel magazine aimed at highlighting the benefits of yoga, yoga travel holidays and teacher trainings, holistic wellbeing, and holistic, nomadic lifestyle.

Objective

Breathe Magazine is a new fictitious yoga travel magazine that needs a full logo and branding package along with the layout and print of the first issue of the magazine. Readers are upscale females aged between 35-55, with high disposable incomes. Their target audience desires to improve their health and wellbeing, lead an organic lifestyle, and enjoy chic branded goods in fashion, food, health & wellbeing and travel. The magazine needs to be designed 8in wide x 10.5in high with

Target audience

  • Yoga teachers¬† & Yoga enthusiasts
  • Women
  • 30-55
  • 2 kids 17+ years old (and/or empty nesters)
  • Married/partner
  • Runs or manages yoga space
  • Values holistic health
  • Values personal development
  • Introspective
  • Deep thinker
  • Practices meditation
  • Highly Sensitive Person (HSP)
  • Loves to travel

Brand voice

  • Authentic
  • Accessible
  • Inclusive
  • Uplifting
  • Friendly
  • Approachable
  • Wise

Insight

Breathe Magazine values promoting health and wellbeing for body, mind and spirit. They are passionate about creating a sense of community, connection and wellbeing through valuable articles, meaningful advertisements and exciting travel destinations and yoga adventures.